Industrializing organic.

Michael Pollan’s piece on Wal-Mart going organic:

To say you can sell organic food for 10 percent more than you sell irresponsibly priced food suggests that you don’t really get it — that you plan to bring business-as-usual principles of industrial “efficiency” and “economies of scale” to a system of food production that was supposed to mimic the logic of natural systems rather than that of the factory.

I’m reading his latest book, The Omnivore’s Dilemma, for a history of food reading group I’m in this summer. Should be my reading for the trip out east.

Advertisements

2 thoughts on “Industrializing organic.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s