Industrializing organic.

Michael Pollan’s piece on Wal-Mart going organic:

To say you can sell organic food for 10 percent more than you sell irresponsibly priced food suggests that you don’t really get it — that you plan to bring business-as-usual principles of industrial “efficiency” and “economies of scale” to a system of food production that was supposed to mimic the logic of natural systems rather than that of the factory.

I’m reading his latest book, The Omnivore’s Dilemma, for a history of food reading group I’m in this summer. Should be my reading for the trip out east.


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