One of the things I have enjoyed doing as a little side project while going through archival records is snapping pictures of interesting letterhead from different moments in history. Sometimes I admire the design, sometimes the ostentatiousness or elaborate nature of the logotypes, and sometimes it’s just something that gives me a chuckle in the midst of a long day of research. I’ve been stumbling across these while working on the current dissertation chapter, and though I would share one with you today. Ladies and gentlemen, I give you the pinnacle of luxury, Memphis’s Hotel Gayoso, the “South’s Most Aristocratic Hotel.”
I’ll be posting more as I wade through these archival photos. Get ready for some midcentury design, people!