Logos and letterhead from the archives: Tennessee Farmers Cooperative, 1957.

One of the things I love to see in logos is a geographical sensibility. I can think of several contemporary examples of this among companies that really capitalize on their locality, such as Finger Lakes Distilling and New Glarus Brewing. The logotype for the Tennessee Farmers Cooperative in the 1950s took a similar tack:

Logotype of the Tennessee Farmers Cooperative, ca. 1957. Source: C. I. Smith Papers, A88-21, University Archives Division, Mississippi State University Library, Box 1, Folder 13.

I’m a huge fan of the perspective and color in this one. A simple, timeless design, one that holds up quite well, I think. This is one of my favorites from the archives. (Too bad they didn’t stick with the old design!)

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4 thoughts on “Logos and letterhead from the archives: Tennessee Farmers Cooperative, 1957.

  1. I think that the rounded rectangle is there so that you have a better visual sense of the perspective that’s happening (which wouldn’t be so apparent if you just had the irregular outline of Tennesee and the Co-op text). I suspect it would look a bit weird without the rectangle, actually.

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